Interaction Design
Interaction design for hardware is centered around creating seamless, efficient, and intuitive user experiences. We understand that the quality of user interaction directly influences product adoption and effectiveness.
What is Interaction Design for Hardware
Designing for frictionless user interaction
Our primary focus is on designing interactions and experiences with our products to be as frictionless as possible. This approach aims to accelerate market adoption, maximize efficiency, and reduce training time and costs. In our design process, we prioritize the prevention of high-risk and costly usage errors. We achieve this through intuitive and user-friendly interfaces, enhancing the safety and reliability of our hardware.
Increasing device lifetime value through emotional connection
We design to increase the lifetime value of our devices by enabling users to form an emotional bond with them. Recognizing that products that are loved hold higher value, we design to encourage long-term retention and transform users into brand ambassadors. Which has been part of our philosophy for over 10 years.
How we practice Interaction Design
Utilizing a variety of research methods
Our design process involves a range of research methods, including stakeholder mapping, observations, role-playing, immersion, and both qualitative and quantitative market research. These methods inform our interaction design and ensure it is user-centric. We engage in an iterative design process, conducting live testing with usability mockups. This approach allows us to refine and perfect our user interfaces based on real user interactions and feedback.
Integration of user feedback in design process
User feedback is a critical component of our design process. We integrate it closely to ensure our hardware interfaces meet and exceed user expectations in terms of functionality and ease of use. As we've done so for over +800 projects.
Our commitment to quality
Focus on accelerating market adoption through design
We recognize the critical role of Interaction design in accelerating market adoption. Our commitment is to create interfaces that facilitate quick and intuitive adoption of our products.
Discover some of our work
Xpectrum x Colruyt
A smart handheld scanner that will tell a user if products meet the quality criteria or not
